Beth Kanter is known for her work with nonprofits and her accompanying blog Beth's Blog (http://www.bethkanter.org/). Prior to reading The Networked Nonprofit: Connecting with Social Media to Drive Change I was somewhat familiar with Kanter's work. Beth Kanter (@kanter) and Allison Fine (@afine) provide a detailed layout of social networks and investigate how nonprofits use social media.
If you want to transform yourself or your nonprofit organization into social media, or if you are already utilizing social media and want to operate better within your network this book provides the knowledge and explanation of the jargon. The real strengths of the book are the specific examples of what has worked in social media by nonprofits.
This book is broken into two parts with Part One focusing on the 'how' and Part Two focusing on the 'what'. But throughout the book Kanter and Fine answer the question, 'so what?'. Examples of social change, organizational change and funding change are addressed culminating with an entire chapter devoted to converting connections into fundraising opportunities.
The issue of governance is of great interest to nonprofits and is very well covered in Part Two; I had a laugh out loud moment reading about the all-too-familiar board meeting scenario -- the authors hit the nail on the head. But more importantly, Kanter and Fine all but hold your hand on dealing with bringing your board into the social media age by providing a scenario of what a board meeting can/should look like.
The Networked Nonprofit: Connecting with Social Media to Drive Change is a fun, non-technical read and moves at an appropriate pace. Kanter and Fine make clear throughout the book that nonprofit leaders must themselves use social media tools to fully appreciate the power of a networked organization.


